Apple would incorporate in the next version of its mobile operating system, iOS 8, an application of musical discovery. It would not be a new default application but an implementation in depth, like what Apple did with LinkedIn, Twitter or Facebook.
According to Bloomberg, which reports about the two sources "with knowledge of the product" , the update to iOS would "discover new music" by identifying a song with their iPhone or iPad. Just do not already the Shazam application, among others.
Fast and intuitive access to the iTunes Store
It is with the latter that Apple would work, exactly. For Apple, it would make sense. Of course, functionality gadget may seem at first sight - or at least one might imagine a downloadable standalone application sufficient to the task - but Apple has known interests in content, including music.
Leading seller of music in the world via the iTunes Store, Apple would offer a quick and intuitive access to its catalog, clean trigger purchases "favorite" songs on its online sales platform. It is unclear whether the detection of pieces could be coupled with iTunes Radio, scheduled for release in the United States this year, according to Bloomberg.
Siri integration
By cons, we know how the application could be integrated Shazam: Siri, the voice assistant iOS, would ask a simple question like "What song is passing?" to give an answer and, one suspects, a link to the iTunes Store.
Shazam and Apple are already in partnership, as the former allows, upon recognition of a song, to get a direct link to the online store of Apple. The integration is simply greater and more transparent. Which would facilitate the distribution for Apple ... And give a boost to sacred Shazam, which has over 90 million monthly active users. As a reminder, iOS 8 to be unveiled on June 2, during the WWDC'14.
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